Community Management
As a community manager, I ensure a genuine connection between your brand and your community. I manage and animate your social media to foster authentic exchanges and create positive interactions with your followers. My goal? To build loyalty with your audience and stay tuned to trends to always offer content that resonates with your community. 🌟
Community Management
Social Media Engagement
Interaction Creation
Crisis Management
Customer Loyalty
Social Listening
Hôtel Tandem
I supervised the community management of Hotel Tandem, increasing engagement by 25% through regular interaction with followers.
+25%
Creation of Interactions
Want to work together?
Here’s the process.
Social Media Audit and Competitive Analysis
Analysis of the existing situation (if the client is already on social media) and review of current performance. Research of competitors to understand their strategies and identify opportunities.
Content Strategy Development
Analysis of campaign results through statistics (reach, impressions, engagement rate). Adjusting the strategy based on feedback and trends.
Creation of Visuals and Copywriting
Designing visuals in line with the brand's artistic direction and visual identity. Writing captions, hashtags, and calls to action to accompany the visuals.
Briefing and Understanding of Objectives
In this first step, we communicate with the client to fully understand their goals, target audience, values, and expectations. It's a key moment to establish a solid foundation for the upcoming strategy.
Scheduling and Managing Posts
Monitoring and Optimization
Creation of a tailored strategy including an editorial calendar, content type proposals (images, videos, carousels, stories), and guidelines for the tone of communication.
Using scheduling tools (e.g., Buffer, Later, Hootsuite) to organize posts according to the defined editorial calendar. Monitoring performance and engagement in real-time.